Ecommerce Website
The design of the simplehuman website reimagines a way deeply discover products. Elegantly designed, it evokes our emotions of security and reliability. We cater our users' emotional response to trust in the beauty and function of the simplehuman product line.
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My Role: UX/UI Design, Motion UI, Microinteractions
Information dense video
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I believe a picture is worth a thousand words, but a dance is worth a thousand pictures. We wanted to show how our products make peoples lives easier. I helped establish what we wanted to say through video, by operating like an internal consultancy across design, marketing and graphics.
how it started
how it's going:
emotional
rethink
Changing products and presentation.
We changed focus from machines that do a mechanical task to products great for people. That drives change in the products and how we show them.
how it started
how it's going:
emotional
rethink
