UX / UI / Motion Design
/ Video Asset Story Boarding
Simplehuman Refill+ App:
This app was designed from the ground up to make it easier for simplehuman's customers to purchase their consumable items like trash bags, soaps, and more. This app was a key factor in driving simplehuman's sales from $180M yearly to $340M. This app's usefulness exploded simplehuman's began making more money from consumables than all other products combined.
Customers come to the simplehuman app for our best selling item: the trash bag. That is the icon inspiration.
Previous purchases logged as tiles. Repurchasing has never been easier.
Click into tile to make edits or setup subscription.
App flow to match the brand ethos: Tools for Efficient Living
We set out to enable users to purchase our consumable items as fast and as easily as possible. Simplehuman's ethos is "tools for efficient living". Simplehuman's company owner wanted users to use this app as a tool, and that drove the "no fluff" minimal flow of the app.
I created a fully testable prototype accurate down to the smallest motion details. I ran focus groups, reiterated, refined, and repeated the cycle.
We see motion design as a way to delight our users. It's a way to portray dense information seamlessly and fast. When we had dense lists of information to navigate, I made it my mission to make them delightful and engaging.
cross sell consumables from the refill section of the app with a direct link
PDP - Low in Fold
The refill app's discovery section is designed to show only our core hero products and recent launches. It is meant to be supplemental and cross subtly cross-sell even more consumables.