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pulse pump
grown from 4K to 211K followers in 3 years
My role:
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My mission is to bring design thinking to every department. I love collaborating with our marketing department. I help come up with strategic shoots and story board those thoughts to allow our photographer contractors to execute the shoots quickly while executing our desired mission. I have been a key part in taking the brand's content from not connecting to users to emotionally drawing.
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pulse pump
how we used to photograph and tell our story
how we tell our story now
Story:
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Story plays a giant part in every brand. I have been a key factor in driving simplehuman's to showing, not telling. Why make a call out, when we can show what we want to say faster, in a more beautiful way?
Top of fit lighting
pulse pump
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