grown from 4K to 211K followers in 3 years
My mission is to bring design thinking to every department. I love collaborating with our marketing department. I help come up with strategic shoots and story board those thoughts to allow our photographer contractors to execute the shoots quickly while executing our desired mission. I have been a key part in taking the brand's content from not connecting to users to emotionally drawing.
how we used to photograph and tell our story
how we tell our story now
Story plays a giant part in every brand. I have been a key factor in driving simplehuman's to showing, not telling. Why make a call out, when we can show what we want to say faster, in a more beautiful way?